At 78ace, your privacy is not an afterthought — it is a core commitment. This Privacy Policy explains precisely what personal data we collect, why we collect it, how it is used and protected, and what rights you hold as a player on the 78ace platform. Please read this document carefully before using our services.
This Privacy Policy (the "Policy") is issued by 78ace (hereinafter referred to as "78ace", "we", "us", or "our") and applies to all personal data processed in connection with your use of the website at https://78ace.cam and all associated products and services (collectively, the "Platform" or "Services").
78ace is committed to protecting the privacy and personal data of every individual who interacts with our Platform — whether as a registered player, a visitor browsing our website, or a prospective member. This Policy describes what personal information we collect, the purposes for which it is used, how it is stored and protected, the circumstances under which it may be disclosed to third parties, and the rights you hold in respect of your personal data.
By accessing the 78ace Platform or by registering a player account, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, processing, and use of your personal data as described herein. If you do not agree with the terms of this Policy, please discontinue your use of the Platform and contact our support team to close your account.
This Policy should be read alongside the Terms & Conditions and the Responsible Gambling Policy, which together form the full framework governing your relationship with 78ace.
The following terms carry the meanings set out below throughout this Policy:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person — including name, identification number, contact details, financial data, device identifiers, and behavioural data collected through Platform use. |
| "Data Subject" | The natural person to whom Personal Data relates — in the context of this Policy, the registered Player or website visitor. |
| "Processing" | Any operation performed on Personal Data, including collection, storage, organisation, adaptation, retrieval, use, disclosure, erasure, or destruction. |
| "Data Controller" | 78ace, being the entity that determines the purposes and means of the Processing of Personal Data collected through the Platform. |
| "Data Processor" | Any third-party service provider that processes Personal Data on behalf of 78ace, subject to written contractual data processing agreements. |
| "KYC" | Know Your Customer — the identity verification process required by 78ace in accordance with applicable anti-money-laundering obligations. |
| "Consent" | Freely given, specific, informed, and unambiguous indication of a Data Subject's agreement to the Processing of their Personal Data for a stated purpose. |
| "Cookie" | A small text file placed on a user's device by the Platform for purposes of session management, analytics, and personalisation, as further described in Section 10. |
78ace collects only the personal data that is necessary to fulfil the purposes described in this Policy. We do not collect data in excess of what is required for those purposes. The categories of personal data we collect are as follows:
| Category | Examples | Collection Trigger |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality, MyKad / Passport / Driver's Licence number | Registration; KYC verification |
| Contact Data | Email address, telephone number, residential address | Registration; account updates |
| Financial Data | Bank account details, e-wallet identifiers (Touch 'n Go, Boost, GrabPay), transaction history, deposit and withdrawal records in MYR | Deposit / withdrawal processing; KYC |
| KYC Documents | Copies of MyKad, Passport, Driver's Licence; utility bills; selfie with ID | KYC verification process |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps, login history | Automatic — Platform access |
| Behavioural Data | Games played, bets placed, betting patterns, session duration, bonus utilisation, VIP tier activity | Automatic — Platform use |
| Communications Data | Records of live chat sessions, WhatsApp interactions, email correspondence with customer support | Customer support contact |
| Marketing Preferences | Communication opt-in / opt-out status, preferred language (English / Bahasa Melayu / Chinese), promotional history | Registration; account settings |
78ace collects personal data through the following channels and mechanisms:
You provide personal data directly to 78ace when you register an account, complete the KYC verification process, make a deposit or withdrawal using Malaysian payment methods (including Maybank2u, CIMB Clicks, DuitNow, Touch 'n Go eWallet, FPX, or any other supported method), contact customer support, respond to a promotional offer, update your account settings, or request self-exclusion.
When you access the 78ace Platform, certain technical and behavioural data is collected automatically through server logs, cookies, and similar tracking technologies. This includes your IP address, device fingerprint, session data, page visits, game interactions, and betting activity. This data is collected to ensure Platform security, detect fraudulent activity, personalise your experience, and fulfil our regulatory obligations.
In limited circumstances, 78ace may receive personal data about you from authorised third parties, including: identity verification service providers engaged to assist with KYC processing; payment processors that transmit transaction confirmation data; fraud detection and anti-money-laundering screening services; and, where applicable, responsible gambling self-exclusion registers. Data received from third parties is used only for the purposes stated in this Policy and is handled with the same level of care as data collected directly.
78ace processes personal data on one or more of the following lawful bases, depending on the specific purpose and category of data involved:
78ace processes your personal data for the following specific and documented purposes:
78ace does not sell, rent, or trade your personal data to third parties for commercial purposes. Personal data is shared with third parties only in the limited circumstances described below, and always subject to contractual data protection obligations:
78ace engages carefully selected third-party service providers to assist in the delivery of our Services. These include payment processing partners (including the financial institutions and e-wallet operators that facilitate MYR transactions), KYC and identity verification providers, cloud hosting and infrastructure providers, customer support platform operators, fraud detection and AML screening services, and game software providers. All such providers act as Data Processors under written contracts that restrict their use of your data to the specific services they provide to 78ace.
78ace may be required to disclose your personal data to regulatory authorities, law enforcement agencies, courts, or government bodies where such disclosure is required or permitted by applicable law — including in the context of AML investigations, court orders, or other legally compelled disclosures. In such cases, 78ace will disclose only the minimum data necessary to satisfy the legal requirement.
In the event of a merger, acquisition, corporate restructuring, or sale of all or a material part of 78ace's business or assets, personal data held by 78ace may be transferred to the successor entity as part of that transaction. In such circumstances, you will be notified via the email address registered to your account prior to the transfer taking effect, and the successor entity will be required to honour the terms of this Privacy Policy.
78ace retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, and contractual obligations. The following general retention periods apply:
| Data Category | Standard Retention Period | Basis |
|---|---|---|
| Account and identity records | Duration of account + 5 years post-closure | AML / regulatory obligation |
| KYC documents | Duration of account + 5 years post-closure | AML / regulatory obligation |
| Financial transaction records | Duration of account + 7 years post-closure | Financial record-keeping regulations |
| Customer support records | 3 years from last interaction | Dispute resolution; legitimate interests |
| Marketing preference records | Until opt-out + 1 year | Consent record-keeping |
| Technical and log data | 12 months from collection | Security monitoring; fraud detection |
| Self-exclusion records | Duration of exclusion + 5 years | Responsible gambling compliance |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents re-identification. Where anonymised aggregate data is used for analytical purposes, such data is no longer considered personal data and is not subject to this Policy.
78ace implements a comprehensive set of technical, organisational, and procedural security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security framework includes:
The 78ace Platform uses cookies and similar tracking technologies to operate core Platform functions, maintain your session state, and provide a consistent, personalised experience across visits. Cookies are small text files placed on your device by the Platform when you access our website.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Strictly Necessary | Essential for session management, login persistence, and Platform security. Cannot be disabled without affecting core functionality. | No |
| Functional | Remembers your preferences, such as language selection (English / Bahasa Melayu / Chinese) and display settings. | Yes |
| Analytics | Collects anonymised data on how visitors use the Platform — pages visited, time on site, game categories browsed — to help us improve the user experience. | Yes |
| Fraud Prevention | Assists in identifying unusual device or behavioural patterns associated with account fraud or bonus abuse. | No |
You may control non-essential cookies through your browser settings. Most modern browsers allow you to block or delete cookies, restrict specific cookie types, or receive notifications when cookies are set. Please note that disabling functional or analytics cookies may limit certain features of the Platform. Disabling strictly necessary or fraud-prevention cookies may impair your ability to access the Platform securely.
The 78ace Platform integrates with third-party service providers to deliver certain features and functions. These include payment processing partners such as Maybank, CIMB, Touch 'n Go eWallet, DuitNow, FPX, and other Malaysian financial institutions; game software and live casino stream providers; KYC verification platforms; and customer support tools.
When you interact with these third-party services through the 78ace Platform — for example, when initiating a DuitNow transfer or completing a KYC document upload — the relevant third party may independently collect personal data about you in accordance with their own privacy policies. 78ace is not responsible for the privacy practices of third-party service providers operating under their own terms, and encourages you to review those providers' privacy notices where relevant.
All third-party Data Processors engaged by 78ace are bound by contractual data processing agreements that restrict their use of your personal data to the specific services they provide on our behalf, prohibit onward sharing without authorisation, and require them to implement data security standards equivalent to those described in this Policy.
The 78ace Platform is strictly intended for individuals aged twenty-one (21) years and above. 78ace does not knowingly collect or process personal data belonging to individuals under the age of 21. Age verification is conducted as part of the registration and KYC process to enforce this requirement.
If 78ace becomes aware that personal data has been collected from an individual under the age of 21 — whether through a registration process, a customer support interaction, or any other channel — all such data will be immediately deleted and the associated account will be closed. Any funds deposited by an underage player will be handled in accordance with the procedures set out in the Terms & Conditions and applicable law.
If you are a parent or guardian and have reason to believe that your child has accessed the 78ace Platform or submitted personal data to us, please contact our customer support team immediately via live chat so that we can take prompt action.
Subject to applicable law and the limitations set out below, you hold the following rights in respect of your personal data processed by 78ace. Requests to exercise any of these rights should be submitted to our support team as described in Section 16.
78ace will respond to all valid data rights requests within 30 days of receipt. Where a request is complex or involves a high volume of data, we may extend this period by a further 30 days, in which case you will be informed of the extension. There is no charge for exercising these rights in standard circumstances.
In the course of providing the 78ace Services, your personal data may be transferred to, stored in, or processed in jurisdictions outside Malaysia. Such transfers may occur where 78ace engages third-party service providers — including cloud infrastructure partners, game software providers, and KYC verification platforms — that operate internationally.
Where personal data is transferred to a jurisdiction that does not provide a level of data protection equivalent to that applicable in Malaysia, 78ace will implement appropriate safeguards to ensure your data remains protected. These safeguards include contractual data transfer agreements that impose data protection obligations on the recipient equivalent to those described in this Policy.
By using the 78ace Platform, you acknowledge and consent to the international transfer of your personal data in the circumstances described above, subject to the safeguards described.
78ace reserves the right to amend this Privacy Policy at any time to reflect changes in our data processing practices, changes in applicable law, or improvements to our Platform and services. The effective date of the most recent revision is displayed at the top of this page.
Where amendments are material — meaning they significantly affect how your personal data is processed or the rights you hold — 78ace will notify you via the email address registered to your account prior to the changes taking effect. For minor amendments, an updated version of the Policy will be published on the Platform, and the effective date updated accordingly.
Continued use of the 78ace Platform following publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not accept any amendments, you should cease using the Platform and contact our support team to close your account.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a complaint about how 78ace has handled your personal data, please contact our support team through any of the following channels. Support is available in English, Bahasa Melayu, and Chinese.
When submitting a privacy request or complaint, please include your registered account username, a clear description of your request or concern, and any supporting information that may assist us in responding efficiently. 78ace will acknowledge receipt of your request within two (2) business days and provide a substantive response within 30 days.
If you are not satisfied with 78ace's response to a privacy complaint, you may have the right to escalate the matter to the relevant data protection authority or regulatory body in your jurisdiction.
Our 24/7 support team handles privacy queries in English, Bahasa Melayu, and Chinese. Whether you want to access, correct, or delete your data — or simply have a question about how 78ace uses your information — we are available right now.
For players aged 21 and above only. Please gamble responsibly. Responsible Gambling resources →